Privacy Policy
Arum Dental - arum3d.com
Effective Date: 1 July 2026 | Version 1.0
- Data Controller: Arum 3D Solutions Ltd.
- Registered Office: 1 Lyon Road, Walton-on-Thames, KT12 3PU, United Kingdom
- Company Number: 09887752
- Data Protection Contact: info@arum3d.com
- Website: https://www.arum3d.com
1. Introduction
Arum 3D Solutions Ltd. (“Arum Dental”, “we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect personal data when you visit or interact with https://www.arum3d.com (the “Website”).
This Policy is issued in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable data protection legislation.
If you have any questions regarding this Privacy Policy or our data processing activities, please contact us at info@arum3d.com
2. Who We Are — Data Controller
The data controller responsible for your personal data is:
- Arum 3D Solutions Ltd.
- Registered Office: 1 Lyon Road, Walton-on-Thames, KT12 3PU, United Kingdom
- Company Number: 09887752
- Email: info@arum3d.com
3. Data We Collect
3.1 Data You Provide Directly
When you use the contact form, submit a download request, or otherwise communicate with us through the Website, we may collect:
- Full name
- Email address
- Company or practice name
- Country / region
- Phone number (if provided)
- Message content and any attachments
3.2 Data Collected Automatically
When you visit the Website, we automatically collect certain technical information, including:
- IP address (anonymised where technically possible)
- Browser type and version
- Operating system
- Pages visited and time spent on each page
- Referring website or URL
- Date and time of access
This data is collected via cookies, web server logs, and analytics tools (see Section 8 — Cookies).
3.3 Data We Do Not Collect
This Website does not process payment card data, financial information, or health/medical records. The Website is not directed at children under the age of 16, and we do not knowingly collect personal data from children.
4. Legal Basis for Processing
We process personal data under one or more of the following lawful bases set out in Article 6 of the UK GDPR:
- Your consent;
- Performance of a contract or steps taken at your request before entering into a contract;
- Compliance with a legal obligation;
- Our legitimate interests, provided such interests are not overridden by your rights and freedoms.
5. How We Use Your Data
We use your personal data to:
- respond to enquiries submitted via the contact form;
- process and fulfil download requests for technical resources;
- analyse anonymised website usage to improve the Website’s content and performance;
- communicate with you about our products and services, where you have consented to receive such communications;
- comply with legal and regulatory obligations;
- detect and prevent fraud, abuse, or security threats.
6. Data Retention
We retain your personal data only for as long as necessary for the purposes described in this Policy, or as required by applicable law:
- Contact form enquiries: 2 years from the date of last contact, or as required to resolve any queries.
- Download request data: 1 year.
- Website analytics (anonymised): up to 26 months via Google Analytics (or as configured in our analytics platform).
- Legal and compliance records: up to 6 years as required under applicable UK law and regulatory requirements.
After the applicable retention period, data is securely deleted or anonymised.
7. Data Sharing and Third Parties
7.1 Service Providers
We may share your personal data with trusted third-party service providers acting as data processors on our behalf, including:
- website hosting and infrastructure providers;
- analytics service providers (e.g., Google Analytics, with IP anonymisation enabled);
- email and customer communication platforms;
- IT security and maintenance providers.
All processors are bound by data processing agreements and are required to implement appropriate security measures.
7.2 Arum Group Companies
We may share your data with affiliated Arum Dental group entities (including Arum Korea Co., Ltd. and its subsidiaries) for internal business purposes, customer support, and product enquiry routing. Any transfer to entities outside the United Kingdom and/or the EEA is subject to the safeguards described in Section 7.4.
7.3 Legal Disclosure
We may disclose your personal data where required by law, court order, or government authority, or where necessary to protect our legal rights, enforce our Terms and Conditions, or protect the safety of others.
7.4 International Transfers
Your personal data is primarily processed within the United Kingdom and, where applicable, the European Economic Area (EEA).
Where personal data is transferred outside the United Kingdom to countries that do not provide an equivalent level of data protection, we implement appropriate safeguards, including:
- the UK International Data Transfer Agreement (IDTA);
- the UK Addendum to the European Commission Standard Contractual Clauses (SCCs);
- adequacy regulations recognised by the UK Government;
- additional technical and organisational security measures where appropriate.
8. Cookies and Tracking Technologies
8.1 What Cookies We Use
This Website uses the following categories of cookies:
8.2 Managing Cookies
You can manage your cookie preferences at any time by clicking the “Cookie Settings” link on the Website. You may also configure your browser to refuse cookies; however, please note that disabling certain cookies may affect the functionality of the Website.
For more information about cookies and how to manage them, visit https://www.allaboutcookies.org.
9. Your Rights
Under the UK GDPR, you have the right to:
- access your personal data;
- request correction of inaccurate or incomplete data;
- request erasure of your personal data;
- restrict or object to certain processing activities;
- request transfer of your personal data to another organisation;
- withdraw consent at any time where processing is based on consent;
- lodge a complaint with the Information Commissioner’s Office (ICO).
To exercise your rights, please contact us at info@arum3d.com.
We will respond to valid requests within one month unless a longer period is permitted by law.
10. Data Security
We implement appropriate technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. These measures include:
- SSL/TLS encryption for all data transmitted between your browser and the Website;
- access controls restricting data access to authorised personnel only;
- regular security assessments and vulnerability monitoring;
- incident response procedures in the event of a data breach.
Despite these measures, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security of your data.
11. Children’s Privacy
This Website is not directed at, and we do not knowingly collect personal data from, children under the age of 16. If you are a parent or guardian and believe your child has provided us with personal data, please contact us at info@arum3d.com and we will take steps to delete such data promptly.
12. Links to Third-Party Websites
Our Website may contain links to third-party websites including the Hoil Dental Shop (hoildentalshop.com) and the milling centre website (hoildental.com). These websites operate under their own privacy policies, which we encourage you to review. We are not responsible for the privacy practices of third-party websites.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. The effective date at the top of this Policy will be updated accordingly.
For material changes, we will endeavour to notify you via a notice on the Website or by email where we hold your contact details. Your continued use of the Website after the effective date of any revised Policy constitutes your acceptance of the changes.
14. Contact and Complaints
For any questions regarding this Privacy Policy or the processing of your personal data, please contact:
- Data Controller: Arum 3D Solutions Ltd.
- Registered Office: 1 Lyon Road, Walton-on-Thames, KT12 3PU, United Kingdom
- Company Number: 09887752
- Data Protection Contact: info@arum3d.com
- Website: https://www.arum3d.com